YouTube began in early 2005 when former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim saw a need for an easy way to share online videos, and its domain went live on 14 February that year. Initially, a simple way to broadcast user-generated clips, the site quickly gained momentum, and by December 2005, it was serving over two million daily views and millions of uploads per month.
In November 2006, driven by rapid traffic growth, Google acquired YouTube for $1.65 billion, safeguarding its future. The platform continued evolving by adding revenue-generating ads, improving video quality from 480p to 4K, launching live-streaming, and later introducing Shorts to compete with the rising TikTok platform.
Fast forward to 2025, and YouTube boasts around 2.5 billion monthly active users, securing its position as the second-largest social media platform after Facebook. It ranks as the #2 most-visited website globally, just behind Google Search. Every day, people consume more than a billion hours of video, spanning music, education, news, and entertainment.
YouTube’s success lies in its versatility as both a learning tool and a creative platform, supporting content from grassroots creators to major media brands. Its launch of Shorts in 2021 sparked renewed engagement, attracting both users and advertisers.
In 2025’s crowded digital landscape, where alternatives like TikTok and Twitch thrive, YouTube remains dominant by leveraging content depth, expansive reach, and monetization options for creators and brands alike.
As YouTube marks its 20th anniversary, it still leads the way in transforming how the world watches, learns, and creates online.