MrBeast Holds the Crown: YouTube’s Top Channel

In July 2025, YouTube’s most-subscribed creator remains MrBeast, also known as Jimmy Donaldson, with a staggering 412.5 million subscribers. This milestone cements his position as the undisputed global leader on the platform, a title he first claimed in mid-2024 when he surpassed long-time rival T-Series, the Indian music and film giant.

MrBeast’s meteoric rise isn’t just about numbers; it’s about redefining the YouTube content playbook. Donaldson has built his empire around extravagant challenge videos, large-scale giveaways, and short-form content that captures millions of viewers in mere seconds.

From recreating popular game shows like Squid Game to planting millions of trees and funding global charity projects, his videos are as much about entertainment as they are about impact. His viral challenges frequently hand out life-changing prizes, ranging from cash to houses, and these spectacles have consistently dominated trending pages worldwide.

The rise of Shorts, which is YouTube’s TikTok-style content in a vertical video format, has also helped fuel MrBeast’s growth. His team produces easily shareable, quick-hit clips that thrive in YouTube’s algorithm, keeping the channel in front of billions of users globally.

Meanwhile, other major players like T-Series and Cocomelon continue to maintain massive followings, but their growth has slowed compared to MrBeast’s exponential climb. His relentless innovation and focus on international content have broadened his appeal beyond English-speaking audiences, further accelerating his subscriber count.

As of now, MrBeast isn’t just a content creator—he’s a global media brand. Whether through high-stakes philanthropy, attention-grabbing stunts, or savvy use of Shorts, Jimmy Donaldson continues to set the pace for what’s possible on YouTube in 2025.